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TikTok现已将Prince的完整歌曲目录带入该平台

TikTok已经与Prince遗产管理公司The Prince Estate签署了一项协议,从周五开始将这位已故艺术家的“完整歌曲目录”引入其应用。长期以来,Prince一直保护自己的作品,在他去世前将音乐从大多数流媒体服务中出。但他的遗产在2017年开始将专辑带回Spotify等服务。TikTok是" 款短视.频应用",可以获得他的完整歌曲目录,这是一个非常具体但仍然值得注意的协议,因为在过去几年中,故事格式已经变得非常流行。

Tiktok has signed an agreement with Prince estate, the prince heritage management company, to introduce the late artist's "complete song catalog" into its app from Friday. Prince has long protected his works by removing music from most streaming services before his death. But his legacy began bringing the album back to services like spotify in 2017. Tiktok is the "first short-sighted. Frequency app" with his full catalog of songs available, which is a very specific but still noteworthy agreement, as story formats have become very popular in the past few years.

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这意味着TikTok的用户将能够在视.频中使用Prince的歌曲。TikTok相对年轻的用户群不一定会因为这个消息而欢呼雀跃,但该公司希望这能帮助将Prince的音乐介绍给新一代的粉丝。

TikTok有助于将各种类型的歌曲推向流行,因此很可能正确的歌曲片段会让更多的人熟悉Prince的作品。使TikTok如此有趣的机制之一是,用户可以点击正在播放的歌曲标题,观看其他流行的音乐视频,而在这样做的过程中,用户会反复听到同样的歌曲片段。

另外值得注意的是,和TikTok上的其他歌曲一样,用户无法获得这些歌曲的全部内容——只有15秒。ThePrinceEstate也推出了 TikTok账号,包括音乐视频剪辑和电视采访。

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TikTok的一大苦恼是,现在其应用已经爆红,如何进行大的音乐交易。根据Billboard的数据,该公司已经与主要的唱片公司签署了短期授权协议,但长期协议似乎还有一段距离,因为这些公司在等待观察TikTok如何影响他们的业务。5月,TikTok聘请了迪士尼流媒体业务主管Kevin Mayer担任新的CEO。Mayer以完成大型收购交易而闻名--比如收购Marvel--这很可能是让他加入的一个因素。

One of tiktok's big worries is how to make a big music deal because its application has become popular. According to billboard, the company has signed short-term licensing agreements with major record companies, but long-term agreements seem to be a long way off as they wait to see how tiktok affects their business. In May, tiktok hired Kevin Mayer, head of Disney's streaming business, as its new CEO. Mayer's reputation for completing large acquisitions - such as Marvel - is likely to be a factor in his involvement.